AIMA Bizlab is a virtual business laboratory designed for Management Graduates to offer the hands-on-experience in Management concepts and make them industry-ready. AIMA Bizlab is one of the first laboratories in Meerut region providing a platform to the students where they can take all the Business decisions related to Production, Marketing, Human Resource and Finance department with the help of simulation exercises. Business Simulation Exercises will help in improving problem solving, decision making and analytical skills of the students. These exercises will also help in sharpening their entrepreneurial competencies and capabilities.
In this exercise students will be appointed as the CEO of smart phone manufacturing company and they have to define the company strategy and make critical decisions across all functional areas of the business.
Performance would be measured using a balanced scorecard approach. This requires balancing the short term as well as long term performance indicators which are:
All decisions would be quarterly. After each quarter, scores would be calculated on each parameter and competitive standing shown to the teams.
MIET Business School conducted work shop on AIMA BIZLAB from 14th September 2019 to 18th September 2019 to celebrate the occasion of “Engineer’s Day”.